"This social media audit was hugely helpful. I had completely forgotten about those old comments I posted on Facebook. I now see how the b-schools could hold that against me. Thanks for your valuable research and expert advice."
"Thank you for suggesting ways to strengthen my LinkedIn profile. Makes excellent sense. And I love your suggestions for how to differentiate my profile from others with similar names. I'm on it."
R., New York
"Hey, thanks. I don't know how you found those pics I posted during freshman year, but I see how that could have hurt my chances for admission. I just deleted them as you advised."
"Your advice was spot on. I've now made my Facebook page private and added more of my professional credentials to LinkedIn.com Brilliant!"
Social Media Optimization
As Featured in CNN/Fortune/Money: don't overlook this crucial aspect of your admissions readiness. Click here to read!
"What applicants post on websites can get them in trouble. Be careful!"
--Admissions Director of a top-15 ranked MBA program
Here's our suite of customized solutions for serious MBA applicants...
Social Media Audit
How will MBA admissions officers, recommenders, interviewers, b-school alumni, students and other “influencers” perceive you based on your presence at websites like Facebook, LinkedIn and Twitter? It’s not just what you post, but also what has been posted about you -- or about others with the same name -- that could hurt your chances for MBA admission.
According to a survey by education company Kaplan, 38% of colleges that investigate social networking profiles have seen something that has "negatively affected" their view of an applicant. Only a quarter of the schools checking online presence said their views were improved by what the found, according to the survey.
Knowing this, how well have you managed your social media profile? Do you know what is being said about you today by friends, casual acquaintances, family members and associates? What about potentially incriminating pictures or videos that may appear on obscure websites?
Every future b-school student could benefit from a professional audit of his or her social-media presence. The MBA Exchange is the first admissions consulting firm to offer a Social Media Audit for MBA applicants. Our experienced, online research specialists find and examine what's written, where it appears and whether it harms your candidacy.
Social Media Optimization
While searching for possible issues and concerns, admissions officers are also seeking evidence of positive attributes, strengths, values, etc. To maximize your chances for success, you must take ownership of your social media persona and use this platform to authenticate and elevate your MBA candidacy.
This service is presented through our exclusive alliance with strategic partner Social Assurity LLC. A recognized authority on reputation management and personal branding, Social Assurity's specialists review and assess your current online presence. Then, they provide you with a confidential, detailed analysis and action plan to align your profile with your MBA candidacy. They track progress over 3 consecutive months to assess content quality, measure progress against your goals, and verify improvement to search results.
LinkedIn Profile Optimization
As a cost-effective alternative to the complete Social Media Optimization service, here's a consultation focused solely on your LinkedIn profile. This highly respected, business-oriented social media network has become an integral component of the MBA application process. A robust LinkedIn profile -- when aligned with the rest of your candidacy -- conveys credibility and character to the world.
For details on these exclusive service for MBA applicants, please email The MBA Exchange.