Consultant named to help plan and teach integrated marketing program

Chicago, Ill. — September 15, 1998 — Daniel Bauer, veteran marketing and education consultant, has been named to the advisory council and faculty for a new certificate program in integrated marketing sponsored by the University of Chicago Graham School of General Studies.

The program, to be launched in early February 1999, will provide college graduates with strategic and tactical knowledge about contemporary marketing topics including database marketing and electronic commerce. Targeted to serve working professionals, the program will be presented in downtown Chicago at the University of Chicago’s Gleacher Center as well as at the suburban campus of Lake Forest College in Lake Forest, Ill.

In addition to Bauer, the council includes local university faculty and business executives from companies including AT&T, Andersen Consulting, Discover Card Financial Services, Kellogg, Rand McNally and Walt Disney Company. Bauer is head of his own Chicago-based consulting firm and the managing director of The MBA Exchange, Ltd., an advisory network for applicants to top-ranked business schools. A former senior executive with MasterCard International and Citicorp, he earned his MBA degree from the Harvard Business School.

Bauer has been asked to teach a core course in marketing for this innovative new program. Inquiries about this offering should be directed to Rich Caramella, assistant director, business and professional programs at the University of Chicago, at (773) 702-1724.