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1. How does the school’s class profile align with my candidacy?
2. Do the school’s academic offerings deliver the specific knowledge and skills I want and need?
3. Is the school’s culture one that will make me feel comfortable yet expand my perspective?
4. Is my candidacy likely to generate an offer of merit-based aid?
5. Does the school attract recruiters from the companies where I’d like to work?
6. Does the alumni network have active chapters in the places where I’m most likely to live?
MBA Applicant as Seller:
1. How can I differentiate my candidacy yet show compatibility with other students?
2. Which of my most significant attributes, experiences and skills would add the greatest value for classmates?
3. Which campus organizations, events or initiatives could gain from my participation?
4. How would achieving my post-MBA career goal be a positive reflection on the school?
5. Which ways could I most benefit current students and fellow graduates as an alumnus/alumna?
6. How can I convince the adcom that I would accept their offer of admission if one is extended to me?
By approaching the MBA admissions process as both a buyer and a seller, you’ll craft a more balanced, substantive and authentic candidacy that schools view as neither arrogant nor timid. (And, come to think of it, the schools themselves are also "buying and selling" in their dealings with applicants.) Through demonstrating this dual perspective throughout your campaign, you can maximize chances for closing the deal and gaining admission.
