Chicago, June 27, 2001 – Marketing professionals are realizing more every day that a top-quality MBA education is essential to their organizational effectiveness and career advancement. However, being admitted to selective business schools — such as Harvard, Wharton and Stanford — can be a true challenge for even the best marketer.

To help upwardly mobile marketing professionals learn more about MBA programs and improve their chances for gaining admission, – provided by the American Marketing Association (AMA) – is now featuring a direct link to the web site of The MBA Exchange (

Adding a respected MBA credential to one’s professional experience can be a potent formula for success According to

    • The career track to senior marketing management – and ultimately to corporate general management – will be more accessible, flexible satisfying and secure for those who have an MBA degree.
    • Lifetime earning power can be dramatically higher – 50% to 100% higher for MBA’s with "name brand" degrees.Starting salaries for new graduates of leading schools average more than $85,000 today.
    • To be effective, marketing professionals must understand the priorities, processes and language of their non-marketing colleagues in finance, operations and technology. Such understanding is a by-product of an MBA education.
    • The better the school, the higher the return on the SAME investment. The expense, time and effort required to earn a degree from a second-tier business school are very comparable to those of a top-tier school.

“Motivated to achieve professional and personal goals, future MBAs know that getting into a top business school represents a huge challenge,” said Daniel Bauer, managing director of The MBA Exchange.“As marketers they understand the need to differentiate themselves in their resumes, applications, recommendations, interviews and essays. Our expertise and track record can make all the difference in the world. We are proud to be associated with the American Marketing Association and As a former chapter president of the AMA and a career marketer, I am very proud to be associated with this outstanding organization and its very exciting site.”

The MBA Exchange is the featured admissions consulting service in the “Careers” section on Visitors can link directly to for information about services, staff and client testimonials.


Provided by the American Marketing Association, is a comprehensive and customizable source for all things marketing. The site features sections on Careers, Best Practices, Business Information and Suppliers, as well as facts concerning the American Marketing Association.

Bob Wallach

The MBA Exchange is the world’s leading admissions consultant for applicants to the finest business schools. Its comprehensive approach to the application process covers credentials assessment, school targeting, application strategy and essay development. With services provided exclusively by MBA graduates of Harvard, Stanford and other top b-schools, The MBA Exchange has achieved a success rate of more than 80% with its clients. Clients represent more than 20 countries seeking enrollment in highly ranked U.S. and European business schools.


Daniel Bauer